About "Type Means Never Having To Say You're Sorry" by Jessica Helfand
Many students have used Futura for books (and any typographic exercises) with diverse contents. (cook books, commercail books, how-to books, and so on) For a question "Why? Why did you use Futura?", people answered: "I liked how modern it was.", "I just kind of liked it." If you use a type face for designing something, you need to have reasonable explains behind it.
http://www.designobserver.com/archives/029608.html
Sunday, February 17, 2008
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